This chic little shop might best be known for its range of fashionable and functional pieces. Owner Aileen Chua Co is said to have started designing on clothes blemished by stains-eventually putting up stalls in bazaars and selling accessories. Today, U.R.U has two stores (Greenhills and Tiendesitas) that carry Aileen's lovely designs, along with creative consignments like Kathang Kamay, which does elaborate pieces of artsy jewelry.

The store carries a teen-to-women line ranging from casual to sexy to dressy chic, all bearing an homage to classic cuts and colorful patterns. Along with dresses, blouses, blouse-dresses, footwear and accessories, an impressive array of bags will appeal to women both corporate and 'colehiyala.'

U.R.U. has stylish laptop carriers, adorable handbags made from quirky and multi-colored material, pretty clutches and belt bags, even a remarkable remake of the 'magic wallet,' which straps paper bills into place with garters.

Another unique U.R.U. feature-there is a warranty on all bought pieces. Within a certain time period, the store accepts damaged items and fixes these at no extra cost. Together with U.R.U's taste for fashion that recognizes style and necessity, you can actually be more than you are inside this little shop.